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We're Revolutionizing Tahini

Join the Tahini Revolution, Tahini activists, addicts and lovers, where we celebrate the humble but mighty sesame. SoCo, which stands for Seeds of Collaboration, was founded to bring the magic of tahini while reaching across borders to build bridges between communities.

Meet Our Tahini Obsessed Team

Meet Our Tahini Obsessed Team

GONI LIGHT
CO-FOUNDER | CHIEF TAHINI OFFICER

We moved to the US, a beautiful, grand, yet Tahini-less country. I mean, there is some stuff out there that is called Tahini, but it tastes nothing like the creamy, smooth tahini we grew up on. People like us have to find creative solutions to bring Tahini into the country... This can’t go on!

 We started a Tahini stand in Burning Man in the Nevada desert. We served Tahini to minimally dressed, smiling burners, and they loved it. The Tahini Revolution was officially born.

YONATAN SELA
CO-FOUNDER | TAHINI LOVER

My love story with Tahini started when I was a kid, when the Tahini sandwich was my absolute go to for school. At age 16, I left for an international school and met peers from all over the world, including the neighboring Middle Eastern countries, and I learned that while Israelis & Arabs disagree on many things, we all agree that Tahini is Awesome!

 We believe that economic collaboration creates bridges between communities. With every tahini jar you buy, we donate to non-profit organizations that help israeli and arab entrepreneurs to create businesses together.

DANA HARARY
CO-FOUNDER  | CMO | SELF CONFESSED TAHINI LOVER

It was another fun family visit to Cleveland Ohio, when I finished the last jar of my favorite tahini, which I brought along from Israel. It was so disappointing when I couldn’t find any proper tahini at the grocery store. When I finally did find one that seemed promising, the experience was disappointing. As a foodie and a marketer in the food industry I knew something needed to be done; This magical, delicious, healthy versatile pantry staple needed to be made available to America in a big way. So, I set out on a mission together with Goni and Yonatan, to bring good, authentic yet innovative tahini with a strong social mission.

SESAME, LOVE AND GIVING BACK

At their core, SoCo is a women owned company that believes economic collaboration is a sustainable way to build bridges between communities in conflict.

SoCo also gives back by donating 1% of proceeds to MEET (Middle East Entrepreneurs of Tomorrow), a non-profit in full partnership with MIT that connects young Israeli and Palestinian students using the common language of technology and entrepreneurship.

Every SoCo jar sold helps fund a student startup at MEET, seeding more partnerships like ours.

Artisanal Tahini
Artisanal Tahini
Artisanal Tahini
Artisanal Tahini
Artisanal Tahini
Artisanal Tahini
Artisanal Tahini
Artisanal Tahini
Artisanal Tahini
Artisanal Tahini

Artisanal Tahini

Tahini & Pesto
Tahini & Pesto
Tahini & Pesto
Tahini & Pesto
Tahini & Pesto
Tahini & Pesto
Tahini & Pesto

Tahini & Pesto

Tahini & Dates
Tahini & Dates
Tahini & Dates
Nutrition Facts
strawberry pie
Fruits
potato skin
Snacks
Tahini & Dates
Tahini & Dates

Tahini & Dates

Dark Roast Tahini
Dark Roast Tahini
Dark Roast Tahini
Dark Roast Tahini
Dark Roast Tahini
Dark Roast Tahini
Dark Roast Tahini
Dark Roast Tahini
Dark Roast Tahini
Dark Roast Tahini
Dark Roast Tahini

Dark Roast Tahini

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As Seen In

SFA
The Rogue Brussel Sprout
Epicurious
Thrive Global
Shane Simple
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YOUR JOURNEY TO CREAMY TAHINI STARTS NOW :)
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