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What 1,000 US Buyers Told Us About Their Tahini Habits

We recently quizzed 1,000 US tahini lovers about all things tahini.

We asked how they use tahini, what they love about it, and where they buy it. The results gave us a fascinating glimpse into America's tahini habits and how this simple seed butter has become a flavour people reach for again and again.

Whether you took part in the survey (thank you!) or are just discovering SoCo for the first time, we hope you enjoy exploring some of the results below.

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